Color Shop by Colors
-
Periwinkle
Periwinkle is a soft pastel blue hair dye with lavender undertones, creating a dreamy, ethereal look. Why You’ll Love It:DIY Formula – Effortless, fun applicationHydrating & Deep Conditioning – Leaves hair silky and softBest on Platinum Hair – Designed for level 10+No Harsh Chemicals...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Wrath
Make a statement with Wrath, a classic cherry red hair dye with deep berry undertones. Why You’ll Love It:• DIY Formula – Easy to use with salon-quality results • Hydrating & Deep Conditioning – Leaves hair healthy and shiny • Long-Lasting & Fade-Resistant –...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Phantom Green
Get in tune with nature with Phantom Green, a deep forest green hair dye with strong blue undertones for an intense, cool-toned green. Why You’ll Love It:DIY Formula – Salon-level results with simple applicationHydrating & Deep Conditioning – Keeps hair soft and healthyLong-Lasting &...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Cosmic Sunshine
Cosmic Sunshine is a radiant, sunny yellow shade that adds warmth and vibrance to any look! Why You’ll Love It: • DIY Formula – Easy at-home application• Hydrating & Deep Conditioning – Keeps hair silky and smooth• Best on Pre-Lightened Hair – Works best...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Transylvania
For the boldest black hair, Transylvania delivers a rich, jet-black shade with cool blue undertones. Why You’ll Love It:• DIY Formula – Deep, bold color in one step • Hydrating & Deep Conditioning – Leaves hair silky and soft • Ultra-Dark & Long-Lasting –...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Blue Powder Bleach
Ditch the brass and achieve your icy blonde dreams with Blue Powder Bleach! This is a professional-grade lightening powder that lifts up to 9 levels for the perfect platinum blonde.Why You’ll Love It:Anti-Brass Formula – Blue pigments neutralize orange and yellow tonesQuick & Easy...- from $1.50
$5.00- from $1.50
- Unit price
- per
-
AF Reusable Gloves
Use protection while you color or bleach with our sleek new black gloves! Nitrile is a durable and puncture-resistant material, which provides a higher level of protection for your hands!It is the ideal alternative for people with latex sensitivity, so no irritation here!Each box...- $3.00
$10.00- $3.00
- Unit price
- per
-
Lime AF Bowls + Brushes
Say hello to #BowlGoals! Our Lime AF mixing bowl and matching brush are designed to give you next-level precision and ease when applying hair dye.Bowl Features:• Extra-large capacity – Perfect for mixing multiple colors.• Rubberized bottom – Stays put, no slipping!• Microwave & Dishwasher...- from $1.20
$4.00- from $1.20
- Unit price
- per
-
Girls Night
Girl’s Night is a dreamy pastel lavender hair dye for delicate, whimsical styles. Why You’ll Love It:DIY Formula – Simple, salon-quality resultsHydrating & Deep Conditioning – Keeps hair healthy and softBest on Platinum Hair – Designed for level 10+No Harsh Chemicals – Free from...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Ginger Flare
Turn up the heat with Ginger Flare, a high-impact orange-red hair dye that balances punk and posh. Why You’ll Love It:DIY Formula – No salon neededHydrating & Deep Conditioning – Leaves hair soft and shinyLong-Lasting & Fade-Resistant – Vibrant color that holds upBest on...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
E-Gift Card
Shopping for someone, not sure what to get them? Or maybe you need ideas for your OWN wishlist, we've got just the thing: an AF gift card.Gift cards are delivered by email and contain instructions to redeem them at checkout. The perfect gift for...- from $7.50
$25.00- from $7.50
- Unit price
- per
-
Space Cowgirl
Go intergalactic with Space Cowgirl, a bold neon green shade with bright leafy undertones. This vibrant hue brings high-energy vibes and glows under blacklight! Why You’ll Love It:DIY Formula – Easy and fun to applyHydrating & Deep Conditioning – Soft, nourished, healthy hairBest on...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Poison
Turn up the heat with Poison, an ultra-vibrant, candy apple red hair dye with a fiery undertone. Why You’ll Love It:• DIY Formula – Get salon-quality color at home • Hydrating & Deep Conditioning – Keeps hair nourished and soft • Long-Lasting & Fade-Resistant...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Resurrected Shampoo + Conditioner
Revive and strengthen your hair with Resurrected Shampoo & Conditioner! This powerhouse duo is color-safe, sulfate-free, and enriched with amino acids & antioxidants to restore elasticity, protect hair, and soothe the scalp.Free From: Parabens, Sulfates, Silicones, Phthalates, and GlutenScent: Bergamot, Jasmine, Amber, Sandalwood &...- from $3.38
$11.25- from $3.38
- Unit price
- per
-
Electric Paradise *UV‑Reactive
Electric Paradise is a bright neon pink hair dye with tropical coral undertones that glows under blacklight. The ultimate festival-ready shade! Why You’ll Love It:DIY Formula – Simple and fun to useHydrating & Deep Conditioning – Keeps hair feeling soft and strongUV Reactive Glow...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Frosé
Turn heads with Frosé, a dreamy pastel pink hair dye with a soft, romantic touch.Why You’ll Love It:• DIY Formula – Easy, no-mess application• Hydrating & Deep Conditioning – Leaves hair soft and smooth• Best Results on Pre-Lightened Hair – Ideal for platinum blondes;...- from $3.60
$12.00- from $3.60
- Unit price
- per
-
Violet Dream
Ready to stop and smell the violets? Violet Dream is a floral purple shade with strong magenta undertones, giving your hair a soft, warm glow.Why You’ll Love It:DIY Formula – Easy to apply at homeHydrating & Deep Conditioning – Keeps hair soft and nourishedBest...- from $3.60
$12.00- from $3.60
- Unit price
- per
